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Why 2025 Is a Hard Year for Candy — And Why Zolli Candy Is the Sweet Solution

The latest State of the Industry 2025: Hard Year for Hard Candy report from Snack & Bakery paints a clear picture: traditional candy is struggling. But where some see challenges, Zolli Candy sees an opportunity to deliver treats that are sugar-free, allergen-friendly, dye-free, and truly inclusive.

The Struggles Facing Traditional Candy

According to industry data:

  • The hard sugar candy & roll candy category saw a 6.9% sales decline in the past year, dipping to just over $1 billion.

  • Consumers are becoming more aware of the negative health impacts of sugar, especially for children.

  • Allergens and artificial dyes are causing parents, teachers, and schools to rethink what kinds of candy are allowed in the classroom.

  • Shoppers are increasingly turning toward better-for-you candy alternatives that focus on clean ingredients and inclusivity.

This shift signals an important trend: candy is no longer just about indulgence—it’s about safety, health, and trust.

Why Zolli Candy Thrives in Today’s Market

At Zolli, we’re proud to lead the way in the “better-for-you candy” category. Here’s what makes us different:

✅ Sugar-Free (Kid and Dentist Approved!)

Zollipops, Zolli Caramels, and Zolli Taffy are made without sugar—so they’re great for kids, parents, and even teachers who want to reduce sugar crashes in the classroom.

✅ Allergen-Friendly

Free from the top 8 allergens, Zolli Candy is safe for more kids to enjoy. No one feels left out at a party.

✅ Dye-Free & Naturally Colored

Instead of artificial dyes, we use natural fruit flavors and colors. Clean labels mean more peace of mind.

✅ Inclusive for All Lifestyles

Keto, diabetic-friendly, vegan, and kosher—Zolli Candy works for almost everyone. That makes it perfect for school parties, holidays, and events.

Halloween Classroom Parties Made Inclusive 🎃

Halloween is one of the biggest classroom celebrations of the year—but for kids with allergies or dietary restrictions, it can also be one of the hardest. Zolli Candy changes that.

When you stock your party with Zolli:

  • Kids with nut, dairy, or gluten allergies can safely join in.

  • Diabetic and keto kids don’t feel excluded.

  • Teachers don’t have to worry about sugar crashes or messy artificial dyes.

  • Parents can relax knowing their child is safe.

That’s why more classrooms are turning to allergen-friendly, sugar-free candy like Zolli to make sure every child goes home smiling.

How to Make Your Classroom Party a Sweet Success

  1. Choose Inclusive Treats – Stock up on Zolli Candy so every child feels included.

  2. Add Fun Non-Candy Favors – Pencils, stickers, or glow bracelets pair perfectly with Zolli.

  3. Educate Parents & Teachers – Share why you chose allergen-friendly candy for the party.

🎃 Pro tip: Don’t wait until the last minute—better-for-you candy sells fast during Halloween!

The Future of Candy Is Here

The candy market in 2025 is shifting, but that’s good news for families, teachers, and kids. Traditional hard candy may be losing ground, but Zolli Candy is proving that treats can be delicious, inclusive, and fun—without the sugar, allergens, or artificial dyes.

If you’re planning a classroom party, holiday celebration, or just want to keep better-for-you candy in the pantry, Zolli is the answer.

👉 Shop Zolli Candy for Halloween Parties
👉 Learn More About Our Million Smiles Mission

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