Zolli Candy Founder Alina Morse Talks Better-For-You Candy Trends on Snacks & Bakery Podcast
Published Date
At just 20 years old, Alina Morse, founder and CEO of Zolli Candy, is already making waves in the candy world. Recently, she joined the Snacks & Bakery podcast to share insights about the booming better-for-you candy category and what today’s consumers are looking for in their sweets.
From Seven-Year-Old Entrepreneur to Candy Industry Innovator
Alina created Zolli Candy when she was just seven years old, driven by a mission to create delicious treats that were also better for your teeth. Today, Zolli Candy offers a wide range of sugar-free, vegan, allergy-friendly, and naturally flavored lollipops and confections, proving that candy can be both fun and functional.
Trends Shaping the Better-For-You Candy Market
During the podcast, Alina highlighted several key trends in the growing better-for-you (BFY) category:
-
Functional Benefits: Consumers are increasingly looking for candies with added value, like vitamins, nootropics, or oral health benefits.
-
Clean Ingredients: Dye-free and natural fruit flavors are in high demand.
-
Health-Conscious Indulgence: “GLP-1 friendly” treats and other functional attributes are becoming important for people pursuing weight management or overall wellness goals.
Alina shared her perspective on how these trends are shaping the future of candy, emphasizing that taste and fun should never be sacrificed, even in better-for-you products.
Why This Podcast Matters
This interview offers a unique look at how a young entrepreneur is innovating in a traditional category while responding to modern consumer needs. It’s an inspiring listen for anyone interested in CPG trends, functional foods, or entrepreneurship.
Listen Now
🎧 Podcast: Zolli Candy CEO on better-for-you trends | Snack Food & Wholesale Bakery
Whether you’re a candy enthusiast, a retailer, or a fellow entrepreneur, Alina’s insights on better-for-you candy are both practical and inspiring.